Its Here And It Rokx - Google Chrome, The Real Web 2.0 Browser
They say that the key to selling a product effectively is to market it well and that Marketing is all about understanding the importance of the 4 P’s, price, product, placement and promotion. So while Apple has been really smart to have been able to sell millions of iPhones for more than a year now using a marketing strategy which highlighted all of the new features of the iPhone while hiding all it’s flaws(there are number e-mails doing the rounds highlighting the some of simple features that the iPhone lacks), google on the other hand has developed it’s brand by providing excellent quality products that no one can resist from using (although most of their products never make it past beta). Also unlike most other brands google hardly spends any money on marketing and announces it’s products only a day or two before it’s launch, thereby creating great curiosity on the day of the launch.
So a couple of weeks back there wasn’t much known about Google’s plans to release a browser, but the next few days are all going to be about Chrome, Google’s New Open Source web browser. Google took the unusual step of announcing its new browser via an online comic, the first page of which is shown below.
Google chrome is built on the WebKit engine which is used by Safari, Adobe AIR, iPhone, and Android. It has a brand new look and feel with the tabs occupying the top of the window, which gives you a really different browser experience. Some of the cool features of chrome are given below while you can check out the rest here.
- Whenever you create a new tab in chrome, instead of bringing up a blank page or home page, it creates a “new tab” page that shows links and images to the most visited pages, recently closed tabs and search engine boxes for favorite sites such as Yelp, Wikipedia and Amazon. In Google Chrome, there is also an “incognito window” feature - which is much like the private browsing feature found in IE8.
- Google Chrome promises to be more stable than IE(which is now the worst browser in the world) and Firefox 3 as each browser tab will run in its own process so a buggy web page won’t take down the entire browser. This also means that if you 6 tabs open in a single window you can see 6 processes running in your Operating system’s process manager and not just one.
- One can very easily move the tabs around and reorder them.Also each tab will have its own controls and its own URL bar, which Google’s developers are calling the ‘Omnibox‘.
- Google Chrome has a private browsing mode - if you create what it calls an “iincognito window” then pages won’t be saved in your history and when you close the window, any related cookies will be deleted.
- Google Chrome will feature a new JavaScript virtual machine. Google says this will be more efficient at running JavaScript-heavy apps such as Gmail, and allow smoother drag-and-drops.
There is wide speculation the chrome is a very serious threat to IE and would soon go on to rule the browser market, however it doesn’t seem that Google wants to compete with Microsoft in anyway because Google’s products are mostly open-source and are far superior than any of Microsoft’s products. By giving away the code, Google is practically begging other browser makers (including the top two–Microsoft and Mozilla) to take pieces from their browser and incorporate them into their own.
Well we had a great time writing this post in chrome and quite frankly it is a really good browser. It’ll take a while for it penetrate the browser market and it would be interesting to see if the big organizations across the world would think of migrating their business and enterprise applications to be compatible with Chrome. Now all we need is a brand new Operating System from Google that would be pre-loaded with all of google’s products and if it works anywhere as good as their search engine or their applications then people won’t even mind paying decent money for it. If you wish to know more about the thinking behind chrome, then checkout the comic here or watch the video below.
Now if you can’t wait to try the chrome, then download it here.
Tags: google, chrome, IE, firefox, mozilla, internet, browser, experience, web, rocks, marketing
posted by krisdhingra in Tech | 2 Comments












