Marketing is for companies who have sucky products. If you build something that is amazing, people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start. I can promise you this is just plain wrong. I am close friends with the founding team of Flipboard and have watched the company grow at every stage of its development. If you think their marketing had nothing to do with their success, I am sure the company would be thrilled, but that is a truly naive assessment.