The notion of being liked by and pleasing everyone is ingrained into our psychology from a very early age. It comes as no wonder then that most Marketing gurus and Management experts suggest that the best way to create a strong brand is to make sure you have no haters. For instance, what would be your first thought if someone asked you for ideas on how to build a customer focused enterprise? Most often than not it would revolve around providing excellent customer service and creating a great customer experience so that everyone loves your brand. But guess what [...]