For brief periods of time during the week of August 8, 2011, Apple surpassed Exxon Mobil to become the world's most valuable corporation, a herculean feat for any technology company and specially for one that was on the verge of bankruptcy 14 years ago. Apple's phenomenal success and path breaking innovation over the last five years has tempted many management gurus to delve into the secret recipe behind its achievements, a secret which is most likely locked in the mind of Steven P. Jobs. While some of these secrets may be revealed in Mr. Jobs upcoming official biography iSteve: The Book of Jobs, the details may never be known