In 1978, Lee Iacocca as the President and CEO of a struggling Chrysler Corporation pioneered the concept of the 1 Dollar Salary. Prior to lobbying the government for a bailout, Lee modified his compensation to accept only one dollar in salary per year. He also adjusted the monetary incentives of his executive team linking them strongly with the performance of the company. Following his decision and his ability to get the support he needed to keep Chrysler running, many other CEOs in that period followed suit and since then the concept has been around. Although the notion has existed for more than 35 years its adoption has been rare and limited to only a select group of individuals. So why do these extremely powerful, influential and intelligent executives agree to offer their services and quite literally slog it out for free? Find out as we explore in detail